concept, experience design and content development
WellPower was a mobile-first Facebook app that analyzed your online social activity in real-time to give you, for the first time ever, a social-based health score. It rewarded you with points for using fitness apps, liking healthy brands, checking in to healthy places and posting health-related statuses. WellPower would recommend activity to help you improve and allowed you to compare your health score with others.
WellPower was met with enthusiastic adoption at launch due in part to its smart earned media mechanisms. With over 150,000 app installs both on mobile and desktop devices – and with above average repeat visits by users – WellPower’s engagement trended higher than expected and made a splash in the media
