Resume

Experience

VP, GROUP DIRECTOR - EXPERIENCE STRATEGIST | PRODUCT MANAGER (2024 -2025)
Digitas (Publicis Groupe)

• Led the experience development of an enterprise GenAI tool for Mondelēz International, integrating proprietary data with LLMs to revolutionize the creative process, optimizing $2.6 billion in marketing initiatives.

• Orchestrated collaboration across diverse stakeholders—including clients, technology teams, data scientists, and creatives—to align on strategic objectives, lead workshops, and craft experience-driven solutions.

• Created AI-driven workflows, seamlessly aligning technology, data, and creative teams to drive efficiency and innovation.

• Directed the evaluation of multiple GenAI models, assessing creative quality, accuracy, and fine-tuning needs to drive strategic decision-making; provided critical insights that influenced the selection of the optimal LIM solution, ensuring alignment with business objectives.

• Drove large-scale initiatives to detect and remediate AI biases and errors, partnering with technology and data teams to implement scalable, effective solutions and embed responsible AI practices into workflows and user experience.

BOARD MEMBER - PRODUCT DESIGN AND MARKETING  (2023-Present)
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• Drove product innovation and business growth by shaping strategy across product development, user-centered design, and go-to-market execution.

• Advised on high-stakes decisions related to product-market fit, brand positioning, and long-term business strategy to maximize competitive advantage.●

• Aligned cross-functional teams on product vision and execution, optimizing design, user experience, and strategic direction to accelerate success.

VP GROUP DIRECTOR - EXPERIENCE LEADERSHIP | PRODUCT MANAGER (2021 - 2024)

GroupeConnect (Publicis Groupe)

• Spearheaded the design and strategic evolution of a unified digital experience at Bank of America for the $1.8 billion Business Banking unit, utilizing data analytics to deliver deep personalization to drive users to the products and service

• Navigated complex stakeholder landscapes, proactively handling escalations and managing expectations to ensure seamless collaboration across teams.

• Architected product experience, guiding cross-functional teams including engineering, UX, data analytics, and business stakeholders to deliver high-impact digital solutions aligned with business objectives.

VP DIRECTOR - EXPERIENCE STRATEGY  (2018 - 2021)

GroupeConnect + Digitas (Publicis Groupe)

• Led product vision, strategy, and execution for Merrill Lynch’s robo-investing platform, securing board approval, launching the MVP, and driving agile optimization—earning Investopedia’s Best Robo-Advisor for Education recognition and contributing to $500B+ in consumer investment assets.

• Defined and executed product vision, strategy, and roadmaps, and led cross-functional teams in executing high-ROI product development initiatives that accelerated growth.

• Orchestrated Bank of America’s Rapid Response Team, launching the online COVID-19 PPP Resource Center, which facilitated $9B in loans within two weeks to support businesses in crisis.

ASSOCIATE DIRECTOR OF EXPERIENCE DESIGN | INNOVATION STRATEGIST | PRODUCT MANAGER (2014-2018)
Crispin Porter Bogusky

• Enabled agile design/development process, incorporating real-time data to skyrocket digital appointments for Aspen Dental to incrementally improve online appointments, leading to a $20 million increase in annual revenue.

• Drove the creation of innovative, award-winning digital products & solutions for Fortune 500 companies including Pay-Pal, Best Buy, Hotels.com, Infinity, and Fruit of The Loom

Lead User Experience Strategist (2010-2014)
Deep Focus New York, NY

I led all interaction design and user experience efforts on integrated engagement tactics for clients including Nestlé, Pernod Ricard, Microsoft, Samsung, Nintendo, MOMA, AMC, Harpo Productions, and Purina.

Director of Marketing & Communications (2007-2010)
CInpathogen Shanghai, China

Ran marketing & communications and helped develop new product offerings for the primary leukemia/MDS diagnostic lab for the entire Yangtze River Delta.