Digitas North America/Groupe Connect

Vice President/Director, Experience Strategy
BOSTON, MA (June 2018 - Present)

I lead experience strategy for cross-functional teams and provide guidance and leadership on customer experience and product design efforts. This includes agile implementation of lean innovation combining quantitative and qualitative research with best-in-class design principles to create user-centric solutions.

Crispin Porter Bogusky

Associate Experience Director & Strategist
BOULDER, CO (July 2014 – June 2018) 

I directed experience design efforts across all of CP+B’s North American offices for Hotels.com, American Airlines, Fruit of the Loom, Pay Pal, Ryder, Aspen Dental, and Kraft, as well as internal product and services. I worked with multiple stakeholder groups including development, design, project management and clients to create award-winning experiences and products. 

As a strategist I used consumer insights, culture, behavioral economics and competitive research to develop brand strategies, positioning and create creative briefs.

Deep Focus 

Lead User Experience Strategist
NEW YORK, NY (Feb 2010 – July 2014)

I led all interaction design & user experience efforts and helped develop channel strategies for clients including Microsoft, Samsung, Nintendo, The Museum of Modern Art, AMC, Harpo Productions, Capital One, Pernod Ricard, and Purina.

Cinpathogen, Inc. 

Director of Marketing & Communications
SHANGHAI, CHINA (Jan 2007 – Dec 2010) 

Ran marketing & communications and helped develop new product offerings for the primary leukemia/MDS diagnostic lab for the entire Yangtze River Delta.

LBi/IconNicholson

Senior Interaction Designer
NEW YORK, NY (Oct 2006 – Feb 2008)

I worked collaboratively with designers and interface engineers to guide the user experience strategy and develop user centered solutions for clients including McKinsey & Company, UBS, Mastercard, Hartz, and Nestle Waters.

RAPP

Information architect
NEW YORK, NY (Sep 2000 – Oct 2006)

I worked as a copywriter, content developer and information architect for brands such as Mercedes, Novartis, Pfizer, AstraZeneca and DirectTV. 

Columbia University

MS, Strategic Communications
(2011 – 2013)

University of Colorado

BA, Film Studies
(1995 – 2000)

University of Colorado

BS, Advertising
(1995 – 2000)