Empowering the drive with experience design and integrated strategies.
As experience director and integrated strategist for CP+B’s activations for Infiniti I was responsible for conceptualizing and detailing how integrated projects should be executed. In addition I created ecosystems & flows representing how the various components including traditional marketing, digital marketing a project would work together to bring the consumer through the experience journey.
This included:
- Multi-channel CRM campaigns.
- Sponsorship events
- VR experience and interactions.
