Experience Design and Content Development
The Cask by The Glenlivet was an interactive men’s lifestyle magazine produced by The Glenlivet to communicate quality through a modern interpretation of the brand’s heritage and an intuitive experience that readers could consume in the same way they consume their scotch, slowly and viscerally.
I worked with the content producers and executive editor to determine the types of content, images and media would be produced for the magazine. I created interactive article templates for the different types of pieces. I worked with the design team to produce distinct options for look, feel and layout. Finally, I created interactive prototypes to test micro-interactions, timings and animations to ensure an elegant and intuitive experience.
