Case Study

The project

At a global ad agency there is a lot of stuff happening in and out of the office. People on shoots, at meetings, making things and making things happen. We wanted to showcase that sense of energy by creating a frictionless way to share and display what employees are working on right now.

Insight:

Employees would not adopt the tool unless it fit simply into current habits and behaviors. The tool had to fit into how employees already shared content. That meant no app downloads, no editing and no special formatting.

Solution:

Employees take photos or videos using whatever device or app they choose. They email the content to a single email address. The system automatically parses out the attachment and the subject line is used as a caption. The content is then instantly displayed on huge screens in the lobbies of 10 global offices.

Only emails from internal email addresses are analyzed and the employee's name is displayed providing incentive to keep content appropriate.

MY ROLE:

• Instrumental in developing the strategic insight on how the tool should function.
• Managed the UX portion of the project, working with the UX team and design team to develop multiple approaches to displaying content in real time.
• Helped research and solve technical issues surrounding image processing.
• Helped develop rollout plan and educational material to ensure agency wide adoption of the tool.
• Member of QA team responsible for ensuring the tool worked as expected.