User Experience and Design Leadership
For the last three years I have led the experience design process for Aspen Dental, the largest dental services company in the country seeing more than 20,000 patients a day at their over 500 locations. From managing the user experience to leading the design process, I have been the driving design force behind modernizing Aspen Dental's digital ecosystem.
MORE APPOINTMENTS, A LOT MORE APPOINTMENTS
I implemented a test and learn approach to experience design favoring real-time design optimizations over large bets. Incremental changes increased online appointments per office by more than 60% leading to more than $200 million more in annual patient value.
In addition, funnel conversion rates increased by 25% and the percentage of appointments coming from mobile increased from 40% to 60%.
PROTOTYPING PROCESS
In order to become more agile, I implemented prototyping process allowing the UX team to quickly design, test in realtime, optimize and execute thereby decreasing the time from concept to design to approval. This allowed us to redesign and evolve the experience in a fraction of the time compared to the old process.
